About Us

We're the people who know your hair and grooming needs and have dedicated ourselves to finding solutions that bring out the real you.

our products

Our groundbreaking products have revolutionized hair care and men's skin care around the world. Thanks to our international reputation, we've trained thousands of hair stylists and consultants to educate consumers of many ethnic groups in how to use safe, natural, therapeutic products that meet their unique needs. As a result, you and your family enjoy radiant style without sacrificing health.

We use only high-quality, often natural ingredients like Shea butter, Beta-carotene, and Tea Tree Oil to ensure the health of your hair and skin. In fact, many of our products actually prevent future problems.

our beginnings

M&M Products began in Atlanta in 1973 with a groundbreaking ethnic hair care product, Sta Sof Fro. Sta Sof Fro was the world's first product to help people of color easily comb, style, and maintain their hair-particularly afros-all day, without shrinkage or tangling. Since then, we've introduced many new results-driven products, to keep pace with your family's changing hair and grooming needs. Now you don't have to use products with harsh chemicals to get great-looking hair and skin. All of M&M's Products are therapeutic and many contain natural ingredients to make you feel and look great. Real solutions. For the real you.

our vision

Today, we're the global leader in consumer education. We educate by phone, fax, Internet, and postal service. Our rapid response team and educational consultants answer consumers' questions about all aspects of hair care and men's skin care, from preventive to remedial. And we always recommend the right products, styling options, and techniques to give you the confident style and healthy hair and skin care you deserve.

our brands

Sofn´free Salon Quality, Sofn´free n'pretty, Sofn´free Nature's Formula, Sofn´free Curls and Waves systems, Bump Patrol®, Curly Perm, and Posner Easy Waves.