In 1973, we revolutionized the ethnic hair care industry by introducing Sta Sof Fro, the world’s first product to help people of color easily comb, style, and maintain their hair—particularly afros—without shrinking or tangling. Today, we’re a recognized global leader in the hair care industry and continue our groundbreaking tradition by searching the globe for new powerful, natural ingredients and creating the most innovative hair care products.

Sofn’free
For almost 30 years, women the world over have depended on our classic Sofn’free brand products to easily maintain healthy, lustrous, naturally beautiful hair.

Sofn’freen’pretty
Sofn’freen’pretty is the safe, gentle, and therapeutic hair care line specially formulated with olive and sunflower oils for the unique needs of your child’s hair, leaving it softer, shinier and more manageable.

Sofn’free GroHealthy
New Sofn’free GroHealthy Milk & Olive products use a unique, restorative 3-part blend of milk protein, Italian olive oil and omega 3 from the Peruvian Sachi Inchi nut and Moroccan Argan oil to make stressed, damaged hair unbelievably beautiful and healthier.

Sofn’freen'pretty GroHealthy
Sofn’freen'pretty GroHealthy is the very first children's product line made to treat a child’s unique problems, using natural ingredients like omega 3, olive oil and shea butter, that are proven to speed healing, end chronic dryness, repair damage and promote growth.