July 05, 2020


Ahhhh, there’s nothing like New York Fashion Week to provide us with jaw-dropping fashion, fantastic hairstyles and looks to inspire fashionistas everywhere.  New York Fashion Weekbrings out all the fashionistas, stylists and stars, and provides us with a fast forward into the approaching style season.  Alongside this big event, Essence hosted their biggest Street Style Block Party, with celebrity performances, food trucks, high fashion street style looks and lots of glam celebs rocking their natural hair styles.  This year in New York was no exception, and we were treated to lots of glam looks and noteworthy hairstyles from all the great designers and celebs in attendance.  If you’re looking to rock some of these looks next spring, you’ll likely need a fat wallet for those new clothes and some fantastic hair care products as well.  Here are some of the great looks seen at New York Fashion week held last week in New York, and at the Essence Street Style Block Party.

Elaine Welteworth, Editor of Teen Vogue looked spectacular with her natural hair, and bright yellow dress posing with Chloe and Halle (Atlanta YouTube sensations recently signed by Beyoncé) who also rocked Tory Burch’s spring show with their long, lovely dreadlocks.  Check these fantastic looks out on their Instagram pages and to rock your own lovely locs, check out our Stylin’ Dredz line to help maintain, moisturize and shine twists and dreadlocks.

Fresh off of their gold-medal Olympic performance,the adorablecelebrity gymnasts, Simone Biles and AlyRaisman rocked their grand entrance each wearing a sexy adorned dress with cut out back as seen on Twitter.  Simone wore her hair pulled tight in a low, braided bun and Aly rocked beachy, loose waves pulled to the side.  If you’d like to pull off Simone’s look, you’ll need a great styling conditioner like our sof’n’free Nothing But Pure Pudding and to amp up the shine factor, try our sof’n’freeGroHealthyArgan Oil and Olive Oil Nourishing Sheen Spray. To achieve Aly’s glam side-swept waves, consider a great frizz fighter like our GroHealthyShea and Coconut Flat Out Frizz Fighter.  In addition to to the natural hair care ingredients shea and coconut, it contains Omega 3s to control frizz, repair, rebuild and moisturize your hair.

NaturiNaughton, looked spectacular in her floral, flowy gown as she posed with Zendaya Coleman at the Essence Street Style Block Party.  Zendaya looked perfect in purple and her long, lovely loose curls parted in the middle.  Naturi had a high, beautifully shiny, stacked bun, and Zendaya’s locks flowed freely with a healthy shine.  To help promote that healthy shine, you’ll need to add a great natural oil to your natural hair care routine.  Argan Oil and Olive Oil have long been touted for their ability to rebuild, strengthen and protect hair while providing a healthy dose of shine.  Give our sof’n’freeGroHealthyArgan and Olive Oil Treatment a try to give yourself a runway glam dose of shine!

For all your favorite celeb looks, check out New York Fashion Week online or follow your faves on Instagram.  To rock those celeb looks with your own natural hair, check out our entire line of affordable natural hair care products, available online through this link.