NATURAL IS IN VOGUE!

Yunus Kalla

The obsession with heating tools for hair is reducing with the realization of the damage it does to hair. Until the recent past, women believed that straightening their hair was the best way to look presentable in gatherings and professional settings. In the early 2000s, Lorraine Massey’s book, Curly Girl: More than just hair… it’s an attitude started a new trend for women with wavy and curly hair. Massey encouraged women to stop using damaging hair products and use conditioners and styling methods that retained the natural pattern of the hair.

Of course, leaving harmful products is not the only requirement to presentable hair-dos for curls. Every morning, women wake up with their curls in a wreck. Washing them with water and then waiting for them to be air-dried naturally is not the most viable solution, especially for those who need to start their day early. This is why the The Curl Wake Up Spray is so helpful! With the spray (available for purchase on our website), curls which open up and tangle over-night or after being covered can be revived within a few minutes. The spray is weightless and has moisturizing properties. It can be worn on both wet and dry hair, and leave your hair looking soft. Unlike other products which make natural hair look dry and crunchy (and sometimes, excessively oily), this product’s formula is just right! Even better is that the product is extremely affordable for those who want to maintain their curls on a budget.

The Curl Wake Up Spray and other similar products are helping women gain confidence in being themselves and not giving into harmful habits to look good. Dove’s Love your curls campaign shared similar sentiments and received global support after it showcased the degree to which girls grow up hating the way they look. Six out of ten girls on average grow up believing their curly hair is not beautiful and are resentful about it. Dove’s campaign encouraged girls and women to embrace their natural curls and be confident in the way they look. The Curl Wake Up Spray eases the process to a whole new level!

For all the curlies out there: start wearing your hair naturally. And to all the naysayers you come across who give unwanted advice about how you should tame your curls, wear it loud and clear: TALK TO THE HAIR! Shirts available at our eStore in two exciting colors and three sizes in a flattering v-neck style.

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FIGHTING FRIZZ AND GETTING BACK OUR HEALTHY HAIR THIS FALL

Yunus Kalla

It may not feel like fall outside, especially in our quest for healthy hair with less frizz, but it is indeed officially fall!   It’s been a brutally hot and humid summer, especially here in the south, and those conditions are not ideal for naturally curly hair, even if it’s healthy hair.  Summer months are particularly tough on our hair, causing frizz, damage, loss of elasticity leading to dry, brittle hair for many.  So what’s the cause?  Too much summer fun!  Summer’s outdoor activities generally bring about sweat, sun exposure, exposure to salt water and chlorine, not to mention the damage we inflict on our hair from daily use of heat, manipulation from styling and product build up.  So what’s a curly girl to do to repair the damage and restore her healthy hair?  Luckily we’ve got the perfect combination of ingredients to help you restore your healthy hair and give you that shiny healthy appearance you want.

It all starts with deep conditioning

If your hair is suffering the consequences of too much summer fun, you really need to use a deep conditioning treatment on a routine basis.  Deep conditioning treatments are available in your local salon, or you can do them in the comfort of your home for a fraction of the cost.  Our sof’n’freeGroHealthy Milk Protein & Olive Oil Really Deep Conditioning Treatment is full of oils and proteins essential for nourishment and growth.  It can promote healthy hair growth, stop breakage, and rebuild, strengthen and protect hair with its combination of natural ingredients like milk protein, olive oil, and omega 3 fatty acids.

Bring out the ingredients that pack a punch

If you’re serious about your quest for healthy hair, you need to have the very best ingredients in your hair care products.  Our new GroHealthyShea& Coconut is the perfect blend of two of the very best and well known ingredients for healthy hair.  Our Shea& Coconut Moisturizing Shampoo helps to repair, rebuild and moisturize damaged hair.  Follow up with our Shea& Coconut Moisture Rich Conditioner or our Shea& Coconut Leave-In Conditioner both with Omega 3 fatty acids to promote healthy hair.

Fight the frizz factor

If you don’t have healthy hair, then you’re likely familiar with frizz.  Summer and frizz go hand in hand, and most women with curly hair have battled frizz on occasion.  If you’re fighting the frizz factor going into fall, grab a bottle of our GroHealthyShea& Coconut Flat Out Frizz Fighter with Omega 3.  You’ll fall in love with it’s frizz fighting power and before you know it you’ll be well on your way to the healthy hair you’ve been dreaming of.

Our GroHealthyShea& Coconut Curling Custard and Smooth Edges help you finish off your look and also promote healthy hair with their combination of the same winning hair care ingredients.  Give all of these products a try this fall, and restore your healthy hair and its natural shine!

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HIGH FASHION AND NATURAL HAIR RULE AT NEW YORK FASHION WEEK

Yunus Kalla

Ahhhh, there’s nothing like New York Fashion Week to provide us with jaw-dropping fashion, fantastic hairstyles and looks to inspire fashionistas everywhere.  New York Fashion Weekbrings out all the fashionistas, stylists and stars, and provides us with a fast forward into the approaching style season.  Alongside this big event, Essence hosted their biggest Street Style Block Party, with celebrity performances, food trucks, high fashion street style looks and lots of glam celebs rocking their natural hair styles.  This year in New York was no exception, and we were treated to lots of glam looks and noteworthy hairstyles from all the great designers and celebs in attendance.  If you’re looking to rock some of these looks next spring, you’ll likely need a fat wallet for those new clothes and some fantastic hair care products as well.  Here are some of the great looks seen at New York Fashion week held last week in New York, and at the Essence Street Style Block Party.

Elaine Welteworth, Editor of Teen Vogue looked spectacular with her natural hair, and bright yellow dress posing with Chloe and Halle (Atlanta YouTube sensations recently signed by Beyoncé) who also rocked Tory Burch’s spring show with their long, lovely dreadlocks.  Check these fantastic looks out on their Instagram pages and to rock your own lovely locs, check out our Stylin’ Dredz line to help maintain, moisturize and shine twists and dreadlocks.

Fresh off of their gold-medal Olympic performance,the adorablecelebrity gymnasts, Simone Biles and AlyRaisman rocked their grand entrance each wearing a sexy adorned dress with cut out back as seen on Twitter.  Simone wore her hair pulled tight in a low, braided bun and Aly rocked beachy, loose waves pulled to the side.  If you’d like to pull off Simone’s look, you’ll need a great styling conditioner like our sof’n’free Nothing But Pure Pudding and to amp up the shine factor, try our sof’n’freeGroHealthyArgan Oil and Olive Oil Nourishing Sheen Spray. To achieve Aly’s glam side-swept waves, consider a great frizz fighter like our GroHealthyShea and Coconut Flat Out Frizz Fighter.  In addition to to the natural hair care ingredients shea and coconut, it contains Omega 3s to control frizz, repair, rebuild and moisturize your hair.

NaturiNaughton, looked spectacular in her floral, flowy gown as she posed with Zendaya Coleman at the Essence Street Style Block Party.  Zendaya looked perfect in purple and her long, lovely loose curls parted in the middle.  Naturi had a high, beautifully shiny, stacked bun, and Zendaya’s locks flowed freely with a healthy shine.  To help promote that healthy shine, you’ll need to add a great natural oil to your natural hair care routine.  Argan Oil and Olive Oil have long been touted for their ability to rebuild, strengthen and protect hair while providing a healthy dose of shine.  Give our sof’n’freeGroHealthyArgan and Olive Oil Treatment a try to give yourself a runway glam dose of shine!

For all your favorite celeb looks, check out New York Fashion Week online or follow your faves on Instagram.  To rock those celeb looks with your own natural hair, check out our entire line of affordable natural hair care products, available online through this link.

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RID YOURSELF OF RAZOR BUMPS THE RIGHT WAY

Yunus Kalla

With Labor Day fast approaching, you know we’ve had extreme heat and humidity for months now, especially here in the south, and there’s no worse time to be dealing with razor bumps.  We’ve got our summer skin glowing and then we’re hit with those unsightly razor bumps…not cool!  We’ve got some great tips for you to rid yourself of those bumps, no matter where they are, and no matter who you are, just in time for those Labor Day outdoor plans.

For everyone:

Razor bumps are best controlled preventively, and fortunately, there are steps you can take to avoid getting them in the first place.  First and foremost, use the right razor.  Never use an old, dull blade, and choose a shaving tool that suits your needs.  Here’s an in depth look at shaving implements from our recent blog post.

For the guys:

If you’re in a regular shaving routine, it’s likely you’ve suffered from razor bumps at one time or another.  It is not only an unsightly condition, it’s also painful, and razor bumps can become infected and require medical attention on occasion.  For guys, shaving in the direction of hair growth can require a road map!  Luckily…we’ve got one for you!

As you can see, the growth pattern on your face can be a little complex, but if you follow our Bump Patrol Directional Shave Method, take your time, and use the proper tools, you’ll be in good shape.

For the ladies:

It may seem like an easy task to shave your legs, but I bet there are many of you that are shaving the wrong way.  If you’re starting at your ankles and pulling up toward your knee, you’re going against the growth pattern of your hair.  Remember, to avoid irritation and razor bumps, you should always shave with the grain or pattern of hair growth. This means shaving legs from the knees down, rather than outward.  If you are shaving against the grain, applying too much pressure, or making multiple passes on each section, you’ll be more likely to cause irritation and razor bumps, and nobody wants that!

If you do find yourself battling the bumps this summer, you can find relief.  Since most of us can’t (or don’t want to) stop shaving (which is the best remedy for razor bumps) we’ve got a few great products to help you heal and get back that smooth skin everybody wants in the summer.  Our Bump Patrol Maximum Strength Aftershave Treatment is Dermatologist recommended and could provide results after the first shave!  In addition, our Bump Patrol Moisturizer soothes, calms and heals irritated skin and guards against bumps.  Finally, our Bump Patrol Shave Gel and Pre Shave Oil can sooth your skin, leaving it soft, and smooth and will provide a nice glide for your blade.

So, as you get ready for that last party of the summer, get rid of razor bumps the right way with Bump Patrol, and you’ll be keeping it smooth as we move into fall!

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COCONUT OIL AND SHEA BUTTER – THE DREAM TEAM FOR OLYMPIC-STYLE HAIR CARE

Yunus Kalla

As we enjoy watching our Olympians compete for the gold medal, we may be wishing our hair care routine could get us a gold medal for hair strength, flexibility, manageability and shine!  How nice would that be?  Not many of us this time of year can say our hair could get a medal of any sort.  Heat, humidity, sun, chlorine, salt, and all the daily manipulation and styling products take a toll on our hair and so many of us end up with frizzy, damaged hair that needs repair as the dog days of summer march on.  That’s where the dream team of coconut oil and Shea Butter come in, to rescue our hair and restore its Olympic-style strength, flexibility and shine.  If you’d like to know more about this dream team, read on and we’ll tell you a little bit about what these gold medal ingredients, Shea Butter and coconut oil can do for your hair.

Benefits of Coconut Oil for Hair Care

Coconut oil has been around for a while, but has gained recent popularity in the skin care and hair care industries.  That’s because this fabulous, natural product benefits both skin and hair and has the added ability to penetrate your hair, locking in moisture and going deep down into the cortex to help improve your hairs strength and flexibility. Additionally, since coconut oil does penetrate rather than simply coat the cuticle, it’s benefits won’t easily wash away on shampoo day.  Coconut oil is not expensive and can be found in many hair care products like our brand new GroHealthy Shea & Coconut Moisturizing shampoo and moisture rich conditioner.  These nourishing products contain the dream team of Shea Butter and Coconut Oil to help repair and rebuild damaged hair, and are free from damaging ingredients like sulfates, parabens or mineral oil.

Benefits of Shea Butter for Hair Care

The easier subject may be to list what Shea Butter CANNOT do for for your hair!  Shea butter has a ton of benefits for your hair and should play a vital role in your hair care routine if you have damaged hair.  Shea Butter has protective qualities for your hair.  Shea Butter has anti-inflammatory properties and can protect your hair from free radicals and soothe your dry scalp.  It has SPF, so it can protect your hair from sun damage.  It can provide protection from heat styling as it coats the hair shaft providing a layer of protection.1  It is also a great moisturizer and because it contains essential vitamins, it can can also repair damaged hair, restoring strength, luster and shine to your locks.

So there you have it!  The dream team for Olympic-style hair care!  Look into adding these great ingredients to your hair care routine today, and check out our brand new line of GroHealthy Shea Butter and Coconut hair care products here.

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